Michela Gori | Web design & Branding
Michela Gori Webdesign & Branding
Logo design
The logo development was based on three key concepts: meditation, the Yin and Yang, and the idea of balance.
The logo depicts a person sitting cross-legged in meditation. The design is balanced and conveys a sense of centeredness, representing the journey of reconnecting with one’s inner self and starting from within.
Alongside the logo, additional symbols were developed as part of a cohesive design system to be used throughout the website and the entire brand identity. These symbols were created using the same shapes and design language, ensuring a consistent and harmonious visual ecosystem.
Logo design
The logo development was based on three key concepts: meditation, the Yin and Yang, and the idea of balance.
The logo depicts a person sitting cross-legged in meditation. The design is balanced and conveys a sense of centeredness, representing the journey of reconnecting with one’s inner self and starting from within.
Alongside the logo, additional symbols were developed as part of a cohesive design system to be used throughout the website and the entire brand identity. These symbols were created using the same shapes and design language, ensuring a consistent and harmonious visual ecosystem.
Logo design
The logo development was based on three key concepts: meditation, the Yin and Yang, and the idea of balance.
The logo depicts a person sitting cross-legged in meditation. The design is balanced and conveys a sense of centeredness, representing the journey of reconnecting with one’s inner self and starting from within.
Alongside the logo, additional symbols were developed as part of a cohesive design system to be used throughout the website and the entire brand identity. These symbols were created using the same shapes and design language, ensuring a consistent and harmonious visual ecosystem.
Social Media
A social media campaign was developed using the symbols for posts and reel covers, creating a recognizable and consistent visual identity.
Category:
Web Design & Branding
Client:
Michela Gori
Duration:
3 weeks
